Week 3

WEEK 3

A)

Strategy is making like science because just like in science strategies are now being driven by the extensive analysis, experiments, market research  and numbers . The more the experiments conducted the more confident an organization is in its strategic management. 

It’s like an art or craft because it helps in formulating, implementing and evaluating cross functional decisions that enables an organization to achieve its future goal .

B)

Intended strategy is deliberate, planned, analytical and structured . It is the set of planned acts to achieve a certain goal . For example, Microsoft is the best example of intended strategy because its intended actions are planned analyzed before taking any strategic decisions.

Whereas emergent strategy as the name suggests occur without any long term planning.  It is unstructured and informal approach of any organization which occurs from day to day decisions made to run the company . Walmart and Google are some examples of organizations that apply emergent strategy

C)

The two school of strategy are

i)                   Entrepreneurial School

ii)                Planning School

Entrepreneurial school emphasizes on the central role played by the leader who foresees formation of strategy as a visionary process. The entrepreneurial school focuses on experience , wisdom , judgement and intuition . A good example of entrepreneurial school is CEO of a company like Steve Jobs.

Planning school proclaims the merits of formal strategic planning with rigorous set of steps that are taken from the analysis situation to the execution of the strategy. It gives a clear direction and control. For example: insurance company and banks .

D)

The case study we had today was about the multinational corporation Google. It was quite exciting and interesting as there were different opinions and views shared by the group members about the strategy of Google. My answer to the question was that Google implemented both deliberate and emergent strategy. One approach of emergent strategy by them is their investment in self driving cars and energy projects as it is not even related to their field .

References:

• Archibald Percival Wavell, Soldiers and Soldiering: Or Epithets of War (London: Jonathan Cape, 1953), p. 47

• Chandler, A.D., Strategy and Structure, MIT Press, Cambridge, Mass., 1962
• http://planningskills.com